{"id":4717,"date":"2025-12-01T15:50:45","date_gmt":"2025-12-01T14:50:45","guid":{"rendered":"https:\/\/www.hologram-studio.fr\/?p=4717"},"modified":"2025-12-01T16:35:28","modified_gmt":"2025-12-01T15:35:28","slug":"case-study-elmex-hologram-1m-international-dental-congress-adf","status":"publish","type":"post","link":"https:\/\/www.hologram-studio.fr\/en\/case-studies\/case-study-elmex-hologram-1m-international-dental-congress-adf\/","title":{"rendered":"1m holographic propeller for ELMEX at the ADF International Dental Congress"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-overflow:visible;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:35;line-height:1.25;\">1m holographic propeller for ELMEX at the ADF International Dental Congress<\/h1><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:10px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:34;line-height:1.25;\">The objective?<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p style=\"text-align: justify;\">Create an innovative visual display capable of attracting, capturing, and holding the attention of visitors to the <strong>ADF International Dental Congress<\/strong> (Palais des Congr\u00e8s, Porte Maillot), one of the leading events in the dental industry.<\/p>\n<p style=\"text-align: justify;\">The<strong> ELMEX (Colgate)<\/strong> brand wanted to modernize its exhibit, make its message more engaging, and offer a distinctive booth experience.<\/p>\n<\/div><div class=\"fusion-video fusion-youtube fusion-aligncenter\" style=\"--awb-max-width:800px;--awb-max-height:450px;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.25%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/kCW_Ql2cnEg?wmode=transparent&autoplay=0&amp;rel=0\" width=\"800\" height=\"450\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:30px;--awb-margin-bottom:15px;--awb-margin-top-small:20px;--awb-margin-bottom-small:10px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:34;line-height:1.25;\">The challenge<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p style=\"text-align: justify;\">In a trade show where booths compete with signage, screens, and printed materials, it was essential to <strong>offer a visual solution capable of interrupting the flow of visitors<\/strong> and creating immediate curiosity.<\/p>\n<p style=\"text-align: justify;\">The objective: <strong>to replace a traditional video presentation with a floating holographic experience, visible from afar and memorable in seconds.<\/strong><\/p>\n<\/div><div class=\"fusion-image-element fusion-image-align-center in-legacy-container\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1920\" height=\"1080\" alt=\"ELMEX Stand 3D Hologram Holographic Helix\" title=\"ELMEX Stand 3D Hologram Holographic Helix\" src=\"https:\/\/www.hologram-studio.fr\/wp-content\/uploads\/2025\/12\/elmex-hologram-holographic-propeller-1-meter.webp\" data-orig-src=\"https:\/\/www.hologram-studio.fr\/wp-content\/uploads\/2025\/12\/elmex-hologram-holographic-propeller-1-meter.webp\" class=\"lazyload img-responsive wp-image-4720\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%271080%27%20viewBox%3D%270%200%201920%201080%27%3E%3Crect%20width%3D%271920%27%20height%3D%271080%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.hologram-studio.fr\/wp-content\/uploads\/2025\/12\/elmex-hologram-holographic-propeller-1-meter-200x113.webp 200w, https:\/\/www.hologram-studio.fr\/wp-content\/uploads\/2025\/12\/elmex-hologram-holographic-propeller-1-meter-400x225.webp 400w, https:\/\/www.hologram-studio.fr\/wp-content\/uploads\/2025\/12\/elmex-hologram-holographic-propeller-1-meter-600x338.webp 600w, https:\/\/www.hologram-studio.fr\/wp-content\/uploads\/2025\/12\/elmex-hologram-holographic-propeller-1-meter-800x450.webp 800w, https:\/\/www.hologram-studio.fr\/wp-content\/uploads\/2025\/12\/elmex-hologram-holographic-propeller-1-meter-1200x675.webp 1200w, https:\/\/www.hologram-studio.fr\/wp-content\/uploads\/2025\/12\/elmex-hologram-holographic-propeller-1-meter.webp 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 900px) 100vw, 1200px\" \/><\/span><\/div><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:30px;--awb-margin-bottom:15px;--awb-margin-top-small:20px;--awb-margin-bottom-small:10px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:34;line-height:1.25;\">The solution implemented<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p>In collaboration with<strong> Maison Magence (Magalie Basset)<\/strong>, we implemented a complete holographic display centered around a professional 1-meter holographic propeller.<\/p>\n<p>Our project was structured in three stages:<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-custom12);--awb-margin-top:30px;--awb-margin-bottom:15px;--awb-margin-top-small:20px;--awb-margin-bottom-small:10px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.5;\">1. Video adaptation &amp; motion design optimization<\/h3><\/div><div class=\"fusion-text fusion-text-4\"><p style=\"text-align: justify;\">The existing motion design was adapted for clear, high-contrast holographic content that is legible in space.<\/p>\n<p style=\"text-align: justify;\">Format, pacing, depth, and display area were redesigned for optimal viewing on a rotating propeller.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-custom12);--awb-margin-top:30px;--awb-margin-bottom:15px;--awb-margin-top-small:20px;--awb-margin-bottom-small:10px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.5;\">2. Hardware installation on stand<\/h3><\/div><div class=\"fusion-text fusion-text-5\"><p style=\"text-align: justify;\">The XXL holographic propeller was integrated into the ELMEX booth designed by Maison Magence, with adjustable brightness, height, angle, viewing distance, and visual calibration.<\/p>\n<p style=\"text-align: justify;\"><strong>Objective: a crisp, stable, and instantly visible floating display.<\/strong><\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-custom12);--awb-margin-top:30px;--awb-margin-bottom:15px;--awb-margin-top-small:20px;--awb-margin-bottom-small:10px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.5;\">3. Live testing &amp; optimization<\/h3><\/div><div class=\"fusion-text fusion-text-6\"><p>A series of technical validations ensured the smoothness of the rendering even with heavy traffic and professional exhibition lighting.<\/p>\n<\/div><div class=\"fusion-image-element fusion-image-align-center in-legacy-container\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1920\" height=\"1080\" alt=\"Giant ELMEX\/Colgate hologram on a holographic propeller\" title=\"Giant ELMEX\/Colgate hologram on a holographic propeller\" src=\"https:\/\/www.hologram-studio.fr\/wp-content\/uploads\/2025\/12\/hologram-elmex-animation-3d.webp\" data-orig-src=\"https:\/\/www.hologram-studio.fr\/wp-content\/uploads\/2025\/12\/hologram-elmex-animation-3d.webp\" class=\"lazyload img-responsive wp-image-4722\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%271080%27%20viewBox%3D%270%200%201920%201080%27%3E%3Crect%20width%3D%271920%27%20height%3D%271080%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.hologram-studio.fr\/wp-content\/uploads\/2025\/12\/hologram-elmex-animation-3d-200x113.webp 200w, https:\/\/www.hologram-studio.fr\/wp-content\/uploads\/2025\/12\/hologram-elmex-animation-3d-400x225.webp 400w, https:\/\/www.hologram-studio.fr\/wp-content\/uploads\/2025\/12\/hologram-elmex-animation-3d-600x338.webp 600w, https:\/\/www.hologram-studio.fr\/wp-content\/uploads\/2025\/12\/hologram-elmex-animation-3d-800x450.webp 800w, https:\/\/www.hologram-studio.fr\/wp-content\/uploads\/2025\/12\/hologram-elmex-animation-3d-1200x675.webp 1200w, https:\/\/www.hologram-studio.fr\/wp-content\/uploads\/2025\/12\/hologram-elmex-animation-3d.webp 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 900px) 100vw, 1200px\" \/><\/span><\/div><\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:30px;--awb-margin-bottom:15px;--awb-margin-top-small:20px;--awb-margin-bottom-small:10px;--awb-font-size:28px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:28;line-height:1.25;\">Result obtained<\/h2><\/div><ul style=\"--awb-size:14px;--awb-margin-bottom:20px;--awb-item-padding-top:5px;--awb-item-padding-bottom:5px;--awb-textcolor:var(--awb-custom12);--awb-line-height:23.8px;--awb-icon-width:23.8px;--awb-icon-height:23.8px;--awb-icon-margin:9.8px;--awb-content-margin:33.6px;--awb-circlecolor:var(--awb-color4);--awb-circle-yes-font-size:12.32px;\" class=\"fusion-checklist fusion-checklist-1 type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>A floating, aerial image, impossible to ignore.<\/strong><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>A more visible, more engaging, more modern stand<\/strong><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>A premium technological experience, consistent with ELMEX&#8217;s DNA<\/strong><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>A natural flow of visitors attracted by the hologram<\/strong><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-7 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><p style=\"text-align: justify;\">The holographic propeller transformed simple video content into a <strong>visual attraction<\/strong>, creating a strong focal point right from the booth entrance.<\/p>\n<p style=\"text-align: justify;\">The installation blended seamlessly into the brand&#8217;s identity, while delivering immediate emotional and technological value.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:20px;--awb-margin-bottom:15px;--awb-margin-bottom-small:10px;--awb-font-size:28px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:28;line-height:1.25;\">Conclusion<\/h2><\/div><div class=\"fusion-text fusion-text-8\"><p style=\"text-align: justify;\">This installation demonstrates that a hologram is not just a visual effect: it&#8217;s a <strong>powerful tool for capturing attention<\/strong> and enhancing brand recall.<\/p>\n<p style=\"text-align: justify;\">For trade shows with intense visual competition, holography becomes <strong>a powerful lever for standing out, attracting attention, and generating instant engagement.<\/strong><\/p>\n<p style=\"text-align: justify;\">A resounding success achieved with Maison Magence, and further proof that a booth can become a truly immersive experience.<\/p>\n<p style=\"text-align: center;\"><strong>Contact our experts for advice, a turnkey installation, or the creation of bespoke holographic content.<\/strong><\/p>\n<\/div><div class=\"fusion-aligncenter\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-custom12);--button_gradient_bottom_color:var(--awb-custom12);--button_gradient_top_color_hover:var(--awb-color4);--button_gradient_bottom_color_hover:var(--awb-color4);\" target=\"_self\" href=\"https:\/\/www.hologram-studio.fr\/en\/contact-hologram-agency\/\"><i class=\"fa-angle-right fas awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Contact Us<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":4698,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-4717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Elmex 1m Hologram at the ADF International Dental Congress<\/title>\n<meta name=\"description\" content=\"The installation of a 1m holographic propeller for Elmex at the ADF Congress, an immersive experience 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