1m holographic propeller for ELMEX at the ADF International Dental Congress
The objective?
Create an innovative visual display capable of attracting, capturing, and holding the attention of visitors to the ADF International Dental Congress (Palais des Congrès, Porte Maillot), one of the leading events in the dental industry.
The ELMEX (Colgate) brand wanted to modernize its exhibit, make its message more engaging, and offer a distinctive booth experience.
The challenge
In a trade show where booths compete with signage, screens, and printed materials, it was essential to offer a visual solution capable of interrupting the flow of visitors and creating immediate curiosity.
The objective: to replace a traditional video presentation with a floating holographic experience, visible from afar and memorable in seconds.
The solution implemented
In collaboration with Maison Magence (Magalie Basset), we implemented a complete holographic display centered around a professional 1-meter holographic propeller.
Our project was structured in three stages:
1. Video adaptation & motion design optimization
The existing motion design was adapted for clear, high-contrast holographic content that is legible in space.
Format, pacing, depth, and display area were redesigned for optimal viewing on a rotating propeller.
2. Hardware installation on stand
The XXL holographic propeller was integrated into the ELMEX booth designed by Maison Magence, with adjustable brightness, height, angle, viewing distance, and visual calibration.
Objective: a crisp, stable, and instantly visible floating display.
3. Live testing & optimization
A series of technical validations ensured the smoothness of the rendering even with heavy traffic and professional exhibition lighting.
Result obtained
The holographic propeller transformed simple video content into a visual attraction, creating a strong focal point right from the booth entrance.
The installation blended seamlessly into the brand’s identity, while delivering immediate emotional and technological value.
Conclusion
This installation demonstrates that a hologram is not just a visual effect: it’s a powerful tool for capturing attention and enhancing brand recall.
For trade shows with intense visual competition, holography becomes a powerful lever for standing out, attracting attention, and generating instant engagement.
A resounding success achieved with Maison Magence, and further proof that a booth can become a truly immersive experience.
Contact our experts for advice, a turnkey installation, or the creation of bespoke holographic content.