3D Holograms creation for Pierre Guerin at the ACHEMA 2024 show

Pierre Guerin, a renowned company specializing in the design and production of stainless steel equipment and process lines, serves the food and life sciences industries. As a member of the Process Industry division of Equans, Bouygues group, Pierre Guerin constantly seeks to innovate and stand out in a competitive market.

The ACHEMA exhibition, held every three years in Frankfurt, Germany, is a major international meeting for chemical engineering, environmental protection and biotechnology. The 2024 edition, from June 10 to 14, offered Pierre Guerin a strategic opportunity to present its latest innovations.

The main objective was to make the Pierre Guerin stand more attractive and to capture the attention of visitors in an innovative way. To do this, Pierre Guerin decided to use holographic animations broadcast on holographic propellers.

The holographic propellers were chosen for their ability to project three-dimensional images floating in the air. These devices use rotating LED blades, creating optical illusions that attract and hold attention.

Our team worked closely with Pierre Guerin to design custom holographic animations. These animations aimed to present the company’s innovative equipment and processes in a dynamic and visually captivating way.

During the ACHEMA show, the holographic propellers were installed on the Pierre Guerin stand. The animations created have been programmed to loop, ensuring constant visibility and a continuous visual effect.

The holographic animations had a significant impact in attracting a large number of visitors to the Pierre Guerin stand. The spectacular visual effect of the holograms created a unique focal point, sparking curiosity and interest.

Visitors were not only attracted by the holograms, but also interacted more actively with the booth staff. The animations served as a starting point for in-depth discussions on Pierre Guerin’s capabilities and innovations.

The reception of the holograms has been extremely positive. Visitors and industry professionals praised the originality and quality of the presentations. This initiative reinforced the image of Pierre Guerin as an innovative and avant-garde player in his sector.

The project to create 3D holograms for Pierre Guerin during the ACHEMA 2024 trade fair turned out to be a major success.

By integrating cutting-edge technologies and working closely with the Pierre Guerin team, we were able to create an immersive and engaging experience that effectively showcased the company’s innovations.

This case study illustrates how technological innovation can be used to capture attention and strengthen a company’s position in a competitive market.